The Office of Career Management in the College of Business had a very successful internship program but was always interested in continual improvement. We implemented a candid approach to recruiting new students and revamped their current brochure into an impressive quality piece. Over the duration of the campaign, internship participation rose 25% and the conversion rate in Internship Express applications increased 10%.
With its status as a club sport, Marquette Club Football faced an uphill battle for recognition and was in great need of the same professional image that was afforded to official NCAA sports on campus. After campaign launch, attendance to home games was up 50% and recruitment increased 20%.
