Everett Branding

Formerly a WeCareHair™ franchise, this salon was purchased by an employee and transformed into Hair Express because of the high efficiency work ethic she promoted.  Our job was two fold: Create that franchise “look and feel” for Hair Express that its previous customers had grown accustomed to, and remove the stigma that quick service and reasonable prices led to lower quality.  To accomplish this we developed the “Great Cuts at Cut Rates” campaign.