Everett Branding

Genesee Theatre was a diamond in the rough; a $27 million renovation project located in an area that had negative stigmas.  Our approach was to devote 75% of the advertising space to the beautiful interior shots of the theatre to attract the affluent audience and publicize the brand new parking garage across the street to promote safety and convenience.  The headline “Who Knew?” spoke directly to the anticipated response of the target market.